Creative Technologist

Digital storytelling since 1999.
Working at Apple, Cupertino.

Take a look at some of my projects, my experiments, or get to know something about me.


Some of my latest work


Research & fun on side projects

I'm Israel Pastrana

A digital creative technologist
with a researcher's soul.

My name is Israel Pastrana, I’m a Creative Technologist at Apple, Cupertino.

17-year-long career, managing teams, tech-director, co-founder of digital agencies, creative technologist.

My experience during the last years has made me grow to strong relationships across cross-functional groups and with external agencies and artists in a marketing environment: retail, social, data, film, engineers, 3d, architects.

I’m passionate about this creative collaborations, as a way to enrich consumer experiences and to create an emotional connection that’ll engage their relationship with the brand.